When you are asking yourself “Why are we doing a redesign?” you are already on the right track. Your website redesign should not be about implementing new design trends, but rather how your organization can leverage a new site to meet goals and objectives.
Do you want more views, more leads, more interaction? How can you use the site to meet goals and how will you be able to keep track of how successful your site is at meeting these goals after launch? All of these are important considerations. With all the time and resources going into a website redesign, you need to have a solid business case first.
When it comes to a website redesign, a lot of time and dedication goes into the process. That’s why the beginning stages of your website redesign are so crucial to the success of your redesign and site long-term. Many teams might want to dive right into it, but strategy and goals need to be established first.